Paloma Medina, Founder
Paloma is a performance coach and trainer that specializes in brain-friendly methods to reach our goals and make our lives and teams better. She has worked with tech companies such as Etsy, nonprofit organizations in healthcare, as well as individual leaders and CEOs. She was born in Guadalajara, Mexico and has made a home on the West Coast since she was 8 years old.
So why does a trainer and coach open a retail store?
"Eight years ago I was living in Portland and making $15/hr at a rad nonprofit, but had reached the top of the wage scale there. I was also hiding from my coworkers and acquaintances that I was clinically depressed and really struggling, and I tried a lot of things but nothing was improving any of these issues. It was pretty rough times. So I started reading everything I could find about the science of goals and happiness, and I set out to try the science on my own life.
Three years later, I surpassed my first science-backed goal and began a journey to set 3 goals a year. Year after year, I've been able to achieve each goal -- included becoming a performance and leadership coach and trainer for amazing companies in New York and San Francisco. In 2017, I decided to try a bigger, weirder goal: launch a workshop and retail space that makes the science of goals and life improvement accessible and beautiful to everyone. On June 1st of 2018, 11:11 opened it's doors to the public. My next goal: continue building on this magic journey with you all, one new workshop and beautiful product at a time!