We're a company focused on the psychology and science of life and work improvement: our shop curates beautiful office supplies and organizational tools designed to boost productivity and happiness in your daily tasks; our website and workshops bring you everyday tips and knowledge on how to craft a more badass work and personal life.


To make every person feel capable and empowered to create better days and better lives for themselves. 11:11 is committed to providing a beautiful, knowledgeable and welcoming environment for anyone looking to put intention into their day and the things that they own.


Paloma Medina, Founder

Paloma is a performance coach and trainer that specializes in brain-friendly methods to reach our goals and aspirations. She has worked with tech companies such as Etsy, nonprofit organizations in healthcare, as well as individual leaders and CEOs. She was born in Guadalajara, Mexico and has made a home on the West Coast since she was 8 years old.

So why does a trainer and coach open a retail store?

"Eight years ago I was living in Portland and making $15/hr at a rad nonprofit, but had reached the top of the wage scale there. I was also hiding from my coworkers and acquaintances that I was clinically depressed and really struggling, and I tried a lot of things but nothing was improving any of these issues. It was pretty rough times. So I started reading everything I could find about the science of goals and happiness, and I set out to try the science on my own life.  

Three years later, I surpassed my first science-backed goal and began a journey to set 3 goals a year. Year after year, I've been able to achieve each goal -- included becoming a performance and leadership coach and trainer for amazing companies in New York and San Francisco. In 2017, I decided to try a bigger, weirder goal: launch a workshop and retail space that makes the science of goals and life improvement accessible and beautiful to everyone. On June 1st of 2018, 11:11 opened it's doors to the public. My next goal: continue building on this magic journey with you all, one new workshop and beautiful product at a time!

Mimi Solum
General Manager & Coach

Mimi is an artist and teacher turned systems guru, she loves solving problems, and supporting others in their journey towards their best selves.

Her favorite 11:11 Supply tools and tips: habit tracking through stickers (infused with dopamine), erasable highlighters, and the books The Happiness Advantage and You are a Badass.

You can find her in the store most weekdays and Sundays, and soon you'll be able to book her for coaching.

Sibee Jokela
Shop & Project Coordinator

Sibee has always had a fascination of the human brain and spent five months diving into the science behind positive psychology at the Danish Institute of Study Abroad. This, combined with her passion for making lists and bettering people's days, brought her to 11:11 Supply. Find her to geek out over happiness enhancing strategies!
As a new and proud plant owner, you will probably catch her gazing longingly at the beautiful greenery in the store, wondering which one she needs in her home next. (Most likely to replace the one that's dying... but she still believes she'll be a successful plant owner yet!) Her biggest challenge currently is trying not to make a purchase EVERY day she's in the store!
Sibee is thrilled about the newest addition to 11:11 Supply's brick and mortar store: a Create Your Own Notebook section! Stop by to make a notebook that is perfect for your needs and get excited!

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