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We're a shop focused on modern office supplies and organizational tools designed to boost productivity and happiness in your daily tasks. Through our in-store displays and public workshops, you'll learn how to utilize everyday essentials to craft a lovelier, more badass life. 11:11 is committed to providing a beautiful, knowledgeable and welcoming environment for anyone looking to put intention into their day and the things that they own.  


To make every person feel capable and empowered to create better days and better lives for themselves. We do this by wedding nerdy psychology with the curation of beautiful objects: Calendars that motivate you, desk accessories that keep you focused, writing tools that inspire creativity, and more.

WHO IS 11:11? 


Paloma Medina, Founder
Paloma is a performance coach and trainer that specializes in teaching teams and individuals brain friendly methods to reach their goals and aspirations. She has worked with tech companies such as Etsy, nonprofit organizations in health care, as well as individual leaders and CEOs. Paloma started 11:11 because she found that specific objects made her own goal-tracking and happiness so much easier. She wished there was a store that offered beautiful, brain-friendly products for people like her. Hence 11:11 was born.   


Mimi Solum, Retail Manager
Mimi is an artist turned systems guru, she loves solving problems, doing all things efficiently, creatively and in an organized fashion. When she was in 5th grade she went away to camp for a week and when she returned her mom and her moms friend had given Mimi'sā€™ bedroom a makeover. Redesigned, organized and magazine worthy. That feeling of living in a beautiful new space free of clutter changed her life. She is never without her planner or her lipstick.


Jacqi Ko, Assistant Manager
Jacqi is an illustrator, designer, & culture-maker. Empathy + emotional intelligence is number one in her book and informs her decision-making.
A consumer of all things visual, she is obsessed with aesthetic, expression, and vibe. Since she was a kid, her favorite time of year was back-to-school shopping at an office supply store. Her other favorite pastime (some might call a chore) was organizing the refrigerator after her mom went grocery shopping. She enjoys furiously jotting notes and cuddling with her pup Xoe.